Product Line

A group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line. The cosmetic company might have a special product line geared toward teenagers and another line geared toward women older than 60, in addition to its regular product line, that can be used by women of any age.

A good way for a company to try to expand its business is by adding to its existing product line. This is because people are more likely to purchase products from brands with which they are already familiar. For example, a frozen pizza company may wanted to increase its market share by adding frozen breadsticks and frozen pastas to its product line.


Investment dictionary. . 2012.

Look at other dictionaries:

  • product line — ➔ line * * * product line UK US noun [C] (also line, also product range) MARKETING, COMMERCE ► a range of similar products or services that are sold by the same company, with different features and different prices: »Apple s iPod is a very… …   Financial and business terms

  • product line — product lines N COUNT A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. [BUSINESS] A well known UK… …   English dictionary

  • product line — noun a particular kind of product or merchandise a nice line of shoes • Syn: ↑line, ↑line of products, ↑line of merchandise, ↑business line, ↑line of business • Hypernyms: ↑merchandise, ↑ …   Useful english dictionary

  • product line — Mktg a family of related products. Products within a line may be the same type of product, they may be sold to the same type of customer, or through similar outlets, or they may all be within a certain price range …   The ultimate business dictionary

  • product line — / prɒdʌkt laɪn/ noun a series of different products which form a group, all made by the same company ● We do not stock that line. ● Computers are not one of our best selling lines. ● They produce an interesting line in garden tools …   Marketing dictionary in english

  • product line — 1. all of the products carried by a manufacturer, wholesaler, or retailer. 2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets. [1965 70] * * * …   Universalium

  • product line — family of manufactured products, series of manufactured products that belong together …   English contemporary dictionary

  • product line — A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within particular price ranges. See also family brand …   Big dictionary of business and management

  • product line — A series of different products made by the same company which form a group (such as different models of cars) …   Dictionary of automotive terms

  • product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …   Financial and business terms

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